AI Readiness Assessment
Before any strategy work begins, it's worth understanding where your business actually sits on AI today.
AI for Marketing Teams
The Details
Format
Consultancy engagement and training scoped around your team and your business
Audience
Marketing directors, heads of marketing, and their teams. From occasional AI users through to those already experimenting daily
Delivery
Agreed with you following an initial scoping conversation. Delivered as a consultancy engagement, a training session, or a combination of both.
Price
Priced on scope. Get in touch to start the conversation.
What Is This
Most marketing teams are already using AI. The question is whether they're using it in a way that actually improves the work, or just speeds up the production of average content.
AI in marketing isn't a single tool problem. It's a systems problem. The teams getting real value from it aren't just prompting faster, they've built AI into how they research, plan, create, distribute, and measure. They've moved from one-off requests to repeatable workflows. From generic output to content that sounds like them.
This is where 25 years of marketing experience meets practical AI expertise. We work with marketing leaders and their teams to close the gap between what AI is capable of and what your team is actually getting from it. That might look like a consultancy engagement, a training session, or a sustained piece of work across both. We scope it properly before we start.
How it Works
AI can create genuine value across every dimension of your marketing mix, but most teams only scratch the surface of one or two areas. We work through all eight; Product, Price, Place, Promotion, People, Process, Physical Evidence, and Performance, to identify where the real opportunities sit in your specific business.
From there, we will scope the work together. That typically draws on some combination of the following, depending on what your business needs.
Current AI Use
What's already happening across your business, including the shadow AI use that is easily underestimated. Often the picture is more advanced than expected.
Data Position
The state of the data your business holds, how accessible it is, and whether it's in a condition that AI could meaningfully act on.
People and Skills
Where AI capability genuinely sits in your team today, where the gaps are, and what closing them involves.
Tools and Infrastructure
What you've already invested in, what's being used versus paid for, and where licence sprawl is costing you money without delivering return.
Governance and Risk
Your current position on policy, data privacy, client confidentiality, and regulatory exposure. For many businesses, this is the area carrying the most unexamined risk.
Research and Intelligence
Knowing what tools to use for which job is half the battle. We work with teams on building research workflows that combine the right tools. Perplexity for fast, source-backed fact-finding, Deep Research Mode for synthesising large quantities of data, NotebookLM for research management across formats, and Claude for report writing and strategic analysis.
The goal is a research workflow that's faster, more accurate, and more defensible than the process your team is following today.
SEO and GEO: Visibility in an AI Search World
Traditional SEO still matters. But the rules of visibility are changing fast. AI-powered search tools, Perplexity, ChatGPT, Claude, Google AI Overviews, are now making decisions about which brands to reference before a user even clicks a link.
We help marketing teams understand what GEO (Generative Engine Optimisation) means in practice: how to structure content so AI systems reference it accurately, how to build authority that AI search recognises, and how to audit your current digital presence for gaps that are costing you visibility you don't know you're losing.
From Tools to Systems
Most marketing teams are using AI as a faster way to write or design. The next phase is different, delegating entire processes, not just tasks. We help teams think ahead: auditing repeatable processes for automation readiness, identifying where human judgment must remain in place, and building the internal literacy to manage AI systems rather than just use them.
Ongoing Support
Some businesses want a clean handoff at the end of the strategy work. Others want someone to check in as implementation progresses, pressure-test decisions as they're made, and help the leadership team stay on course as the market moves. We're happy to work either way, and we'll agree what's right for your business as part of the scoping conversation.
What's Included
Clarity
Clarity on where your business actually sits on AI today, based on evidence rather than assumption.
Strategy
A strategy that's specific to your business, not a generic framework with your logo on it.
Alignment
Alignment across your leadership team on what AI means for your business and what you're doing about it.
Decision Framework
A decision framework for evaluating future AI opportunities and vendor pitches, so the next decision doesn't start from scratch.
Who is This For
Marketing directors and heads of marketing who want their team to use AI properly, not just more, and who understand that the difference between AI that transforms output and AI that produces mediocre content at scale comes down to how it's set up and how it's used.
It's also for marketing leaders who've been handed an AI budget or an AI mandate from above, and need help figuring out what to actually do with it.
It works whether your team is just beginning to take AI seriously, or whether they've been experimenting for months and want to move from ad hoc use to something more systematic.
FAQs
Our team is at very different levels with AI. Will this work for everyone?
Yes, and this is the norm, not the exception. In most marketing teams, one or two people are experimenting heavily, a few are using AI occasionally, and some haven't found a reliable use for it yet. We design the work to stretch the advanced users and bring the rest along, so the whole team ends up on a shared footing.
We already use AI tools. Why do we need help?
Because most teams plateau early. They settle into a few comfortable use cases and stop there. The gains that come from well-built assistants, structured prompting, and AI-integrated workflows are rarely discovered through self-teaching, not because teams aren't capable, but because nobody has the time to experiment systematically while also doing their job.
Which AI tools do you recommend?
We work across all the major platforms — ChatGPT, Claude, Gemini, Copilot, Perplexity, NotebookLM, and others and we don't take commissions from any of them. Our recommendations are based on what your team needs and what you already have access to. You don't need to buy new software to benefit from this work.
Can you build AI Assistants for our team?
Yes. Building custom AI Assistants, trained on your brand voice, your content, your tone of voice guidelines, and your specific marketing tasks, is one of the most high-value things we do with marketing teams. We can design and build them with you, or teach your team to build and maintain them independently.
Is this just about content creation?
No. Content creation is where most people start with AI in marketing, and we cover it thoroughly. But the work also covers research and intelligence, pricing strategy, distribution, campaign planning, process automation, GEO and search visibility, and building the internal systems that make AI use consistent across the whole team.
How long does an engagement typically take?
It depends entirely on the scope. A focused training session can be delivered in a few weeks. A fuller consultancy engagement, assessing current use, building assistants, establishing workflows, typically runs over several weeks. We'll agree a realistic scope and timeline after an initial conversation.
Can the work be done virtually?
Yes. Strategy work can be done virtually. In person tends to create more honest conversations, particularly in group settings, but we can do whatever's right for your team and your situation.
Do you work with in-house teams only, or also agencies?
Both. In-house marketing teams and marketing agencies face different versions of the same problem - too much to do, too little time, and AI that isn't working as hard as it should be. The work is tailored accordingly.
How much does this cost?
Scope and cost are agreed at the start of each engagement. Get in touch and we'll have an honest conversation about what your team needs and what that looks like in practice.