AI is no longer an IT decision. It's a business model decision, a competitive decision, and an accountability decision. The questions arriving on your desk from clients, your board, your team, your investors, aren't ones IT can answer for you. Senior leaders need their own clear point of view on AI, in their own language. That's what this session builds. 

 Both, deliberately. We don't train executives the way we'd train a wider team, there's no point teaching prompt techniques to people who won't be writing prompts day to day. The session focuses on what senior leaders actually need: the judgement to evaluate opportunities, the language to talk credibly about AI, and the frameworks to make decisions that will hold up. 

 A half day, plus a 60-minute follow-up call two weeks later. We've designed it tightly because senior leaders won't tolerate filler. Pre-session preparation happens on our side, so your team's time is spent in the room making decisions, not catching up. 

Most executive AI courses teach generalist content to mixed cohorts of strangers. This is delivered to your leadership team, in your context, working through the specific decisions your business needs to make next. You leave with a list of agreed actions, not a certificate. 

That's the norm, not the exception. In most leadership teams, one or two people are already experimenting with AI heavily, a few are sceptical, and the rest are quietly hoping nobody asks them a question about it. The session is built to bring the whole team to a shared baseline, so future conversations don't keep starting from scratch. 

It will give you a framework for evaluating any AI tool or vendor pitch that lands on your desk, which is more useful than a recommendation that's out of date in six months. We don't sell software and we take no commissions from any AI vendor, which means our advice on tools is genuinely independent. 

You might be, but possibly less than you think. Most businesses overestimate how far ahead their competitors are on AI and underestimate how much shadow AI use is already happening in their own teams. Part of the session is an honest assessment of where you actually are, before deciding where to focus. 

Whoever sits at the table when significant business decisions get made. Typically that's the MD or CEO, the senior leadership team, and any board members or advisors who'd benefit from a shared view. We've found mixing functional heads (sales, marketing, operations, finance, technology) creates richer conversations than running it for any single function alone. 

A leadership team aligned on what AI means for your business, a framework for making future AI decisions consistently, and a prioritised list of the specific calls you need to make over the next 90 days. That's the outcome we design for. 

Both formats  work. In person tends to land deeper for strategy work because the conversations get more honest, but virtual is also effective and is often the right answer for distributed leadership teams. We'll recommend the format we think suits your team after the discovery call. 

 A flat fee covers the whole session, regardless of how many leaders attend, plus the pre-session discovery, the follow-up call, and the supporting materials. Pricing is shared after a brief discovery conversation so we can confirm scope and format with you first. 

Most of them have a commercial interest in selling you software, services, or licences. We don't. The AI Standard takes no vendor commissions and sells no software, which means the advice your leadership team receives is shaped by your interests, not someone else's product roadmap. For an executive audience being pitched constantly, that independence is the point. 

Sessions for leadership teams are typically scheduled four to six weeks out, to allow proper discovery and tailoring. If you have a board meeting, planning offsite, or specific deadline driving the timing, let us know and we'll work to it.